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Influence Live

For this project, I designed branding for a conference focused on bringing together influencers such as YouTubers, streamers, and gamers. The event was created to encourage networking, collaboration, and shared learning within the creator community. My role included designing the logo, developing the event merchandise, creating the conference app, and planning the overall marketing strategy to create a cohesive and engaging experience for attendees.

I designed the event lanyard, which featured the schedule and overall event flow on the back. I also created the event map and designed the full layout to showcase how the conference experience would look and function for attendees.

Challenge and Solution

Challenge

  • Making sure the overall design matched the theme and vision I originally imagined for the event.
  • Keeping all branding consistent across the logo, app, merchandise, map, and lanyard designs.
  • Organizing a large amount of event information in a clear and visually appealing way.
  • Designing an engaging experience that would appeal to influencers, gamers, and streamers.

Solution

  • I experimented with different layouts, colors, and design elements until everything felt cohesive and aligned with the event theme.
  • I followed a consistent visual style and design system throughout every design piece.
  • I created structured layouts and organized sections to improve readability and user experience.
  • I used modern and interactive design elements inspired by digital and gaming culture to better connect with the audience.