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Influence Live

Influence Live is a conference branding project focused on creators, influencers, gamers, streamers, and digital personalities. The goal of the project was to create a modern and engaging event identity that would attract content creators while building a strong sense of community and collaboration.

I designed the logo, merchandise, app interface, event map, and lanyard system while also planning the overall marketing direction. The visual style was inspired by digital culture, social media, streaming platforms, and gaming communities.

View Case Study

Influence Live App

The Influence Live app was designed to improve the attendee experience during the event. The app allowed users to view schedules, explore the event map, discover creators, and stay updated with live conference information.

I focused on creating a clean and interactive interface that reflected the energy of influencer culture while remaining easy to navigate. Bright colors, modern layouts, and organized sections helped make the app visually engaging and user friendly.

The app design connected with the overall branding system to maintain consistency across all event materials and digital experiences.

My goal was to create an app that would help attendees feel more connected and prepared throughout the conference experience. I wanted the interface to feel exciting and modern while still keeping the information easy to access and understand during busy event days.

Challenge and Solution

Challenge

  • Creating branding that appealed to influencers, gamers, and streamers at the same time.
  • Keeping all visuals consistent across the logo, app, merchandise, map, and event materials.
  • Designing an app interface that looked modern while still being easy to use.
  • Organizing large amounts of event information in a visually clear way.

Solution

  • I used a consistent color palette, typography system, and modern design style across every design piece.
  • I created structured layouts and clear navigation systems to improve readability and usability.
  • I used interactive and digital-inspired visuals to connect with creator and gaming culture.
  • I tested different layouts and visual concepts until the branding felt cohesive and balanced.