Softies
Softies were originally a product from another company, but I saw an opportunity to take the concept and make it my own. I reinvented Softies to be new, fresh, and unique, putting my own creative spin on the cookies to stand out in the market.
Flavor Innovation: Introduced new flavor combinations that weren’t offered before. Texture Upgrade: Made them extra soft, chewy, and satisfying with a perfect balance of crisp edges. Design & Branding: Gave the cookies a playful, modern look that attracts attention and feels fun to eat. Customer Focus: Created a version that appeals to more people, with options for customization and special occasions.
Challenge and Solution
Challenge
- Creating a brand identity that clearly represents the Softies name and soft theme.
- Designing a logo that visually communicates comfort and softness.
- Choosing colors that match the cozy and gentle feeling of the brand.
- Making the Softies brand stand out from other similar soft-style brands.
- Keeping the branding consistent across all materials.
Solution
- I developed a brand concept focused on comfort, softness, and a friendly personality that matches the Softies name.
- I designed the logo using rounded shapes and smooth typography to represent softness.
- I selected pastel and light color tones to create a calm and cozy visual identity.
- I added unique visual elements to give the brand a recognizable and original look.
- I used the same fonts, colors, and design style across materials to keep the branding consistent.
